HOUSE OF REPRESENTATIVES

H.B. NO.

660

THIRTY-FIRST LEGISLATURE, 2021

 

STATE OF HAWAII

 

 

 

 

 

 

A BILL FOR AN ACT

 

 

relating to political advertising.

 

 

BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:

 


SECTION 1. Chapter 11, Hawaii Revised Statutes, is amended by adding a new section to subpart H of part XIII, to be appropriately designated and to read as follows:

"11-   Microtargeting of political advertisements; prohibited. (a) No advertisement that is broadcast, televised, distributed online, or otherwise communicated by electronic means shall be targeted to a specific group of individuals on the basis of:

(1) Online behavioral data;

(2) Demographic characteristics shared by members of the group; or

(3) Geographic location at a level smaller than electoral district.

(b) The fine for violation of this section shall not exceed            for each advertisement, and shall not exceed an aggregate amount of           ."

SECTION 2. New statutory material is underscored.

SECTION 3. This Act shall take effect upon its approval.

 

INTRODUCED BY:

_____________________________

 

 


 


 

Report Title:

Political Advertisements; Microtargeting; Prohibition

 

Description:

Prohibits the microtargeting of political advertisements on television and social media based on online behavioral data, demographic characteristics, and geographic location below the electoral district level.

 

 

 

The summary description of legislation appearing on this page is for informational purposes only and is not legislation or evidence of legislative intent.