Alternative Accommodations; Bed and Breakfast
Supports development of alternative accommodations and educational and cultural tourism industries. Requires the Hawaii Tourism Authority to integrate consideration of these industries into marketing plans and establishes a task force of industry and state and county representatives to survey the industries, develop communication within and between industries, identify needed regulatory and other change, and recommend legislation.
HOUSE OF REPRESENTATIVES
TWENTY-SECOND LEGISLATURE, 2003
STATE OF HAWAII
A BILL FOR AN ACT
RELATING TO TOURISM.
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:
SECTION 1. Section 201B-6, Hawaii Revised Statutes, is amended to read as follows:
"§201B-6 Tourism marketing plan; measures of effectiveness. (a) The authority shall be responsible for developing a strategic tourism marketing plan that shall be updated every three years and includes the following:
(1) Identification and evaluation of current and future tourism needs for the different regions of the State;
(2) Goals and objectives in accordance with identified needs;
(3) Statewide promotional efforts and programs;
(4) Targeted markets;
(5) Efforts to enter into brand marketing projects that make effective use of cooperative advertising programs;
(6) Measures of effectiveness for the authority's promotional programs; and
(7) Coordination of marketing plans of all destination marketing organizations receiving state funding prior to finalization of the authority's marketing plan.
(b) The authority shall also develop and include in its marketing plan, goals and objectives for [
(1) Marketing the State to the [
techno-tourism niche as well as for integrating] techno-, educational, and cultural tourism niches;
(2) Developing the alternative accommodations industry; and
(3) Integrating marketing objectives with existing and potential state telecommunications and information resources in the public and private sectors.
The authority shall also coordinate the requirements for and availability of the State's existing and potential telecommunications and information resources with the department of accounting and general services.
(b)](c) In accordance with [ subsection] subsections (a)[ ,] and (b), the authority shall be responsible for developing measures of effectiveness to assess the overall benefits and effectiveness of the marketing plan and include documentation of the directly attributable benefits of the plan to the following:
(1) Hawaii's tourism industry;
(2) Employment in Hawaii;
(3) State taxes; and
(4) The State's lesser known and underutilized destinations."
SECTION 2. (a) There is established within the department of business, economic development, and tourism, the alternative accommodations and educational and cultural tourism task force. Task force members shall be chosen by the director of business, economic development, and tourism, and the membership shall consist of at least one representative of each of the following:
(1) Bed and breakfast establishments located on the various islands of Hawaii;
(2) Private alternative accommodations providers other than bed and breakfast establishments;
(3) Public alternative accommodations providers other than bed and breakfast establishments;
(4) Private educational and cultural tourism providers;
(5) Public educational and cultural tourism providers;
(6) The University of Hawaii;
(7) The Hawaii tourism authority;
(8) The department of land and natural resources, in the area of eco-tourism development; and
(9) County land-use and permitting agencies involved in regulating bed-and-breakfast establishments.
(b) The task force shall:
(1) Survey the scope of alternative accommodations and educational and cultural tourism activities in Hawaii;
(2) Describe existing practices in Hawaii for regulating and marketing alternative accommodations and educational and cultural tourism in Hawaii;
(3) Identify existing forums for communication within and between the alternative accommodations and educational and cultural tourism industries;
(4) Identify new means of encouraging discussion and communication within and between the alternative accommodations and educational and cultural tourism industries, including consideration of the use of the state website; and
(5) Identify changes and new strategies in the business community, and regulatory and marketing environments, that would support the development of these industries, including partnerships between the private and public sector.
(c) The task force shall submit a report of its findings and recommendations, including any proposed legislation, to the legislature no later than twenty days prior to the convening of the regular session of 2004.
(d) The task force shall cease to operate after June 30, 2004.
SECTION 3. Statutory material to be repealed is bracketed and stricken. New statutory material is underscored.
SECTION 4. This Act shall take effect upon its approval.