STAND. COM. REP. NO.2982
RE: S.C.R. No. 34
Honorable Robert Bunda
President of the Senate
Twenty-First State Legislature
Regular Session of 2002
State of Hawaii
Your Committee on Tourism and Intergovernmental Affairs, to which was referred S.C.R. No. 34 entitled:
"SENATE CONCURRENT RESOLUTION REQUESTING A STUDY OF PRIVATE SECTOR SPENDING TO ADVERTISE AND PROMOTE HAWAII AS A VISITOR DESTINATION,"
begs leave to report as follows:
The purpose of this measure is to request the Legislative Reference Bureau to study the level and scope of private sector spending to advertise and promote Hawaii for tourism.
Testimony in support of this measure was received from the Department of Business, Economic Development, and Tourism, Hawaii Tourism Authority, and Hawaii Hotel Association.
Your Committee finds that the private sector plays an important role in advertising Hawaii through a variety of venues, but little specific data is available regarding the level and scope.
Your Committee believes this information could be an important source of expanded cooperative ventures between the private sector and the State in promoting Hawaii. Your Committee has amended this measure to:
(1) Add language regarding these enhanced opportunities;
(2) Specify the time of the study shall be from 1997 through 2001 and clarify the scope of advertising and promotional expenses; and
(3) Specify that the information shall be reported by sectors of the industry in order to preserve confidentiality.
As affirmed by the record of votes of the members of your Committee on Tourism and Intergovernmental Affairs that is attached to this report, your Committee concurs with the intent and purpose of S.C.R. No. 34, as amended herein, and recommends its adoption in the form attached hereto as S.C.R. No. 34, S.D. 1.
Respectfully submitted on behalf of the members of the Committee on Tourism and Intergovernmental Affairs,
DONNA MERCADO KIM, Chair