Report Title:

Hawaii Tourism Authority; Registry



Requires the Hawaii tourism authority to establish a registry of groups of Hawaii residents traveling to out-of-state destinations to promote and market Hawaii as a tourist destination. Allows the authority to enter into agreements with and award grants to these groups. (SD1)



S.B. NO.



S.D. 1






relating to the hawaii tourism authority.



SECTION 1. The legislature finds that the people of Hawaii who travel out-of-state are often the State's finest "ambassadors of Aloha". Their enthusiasm for the land and people of Hawaii, their embodiment of the Aloha spirit, characterized by the charm, warmth, and sincerity of Hawaii's people, and their willingness to teach others of the wonders and beauty of their State and its multicultural population -- all represent an untapped potential to market and promote Hawaii and its people.

The purpose of this Act is to tap into this potential by requiring the Hawaii tourism authority to establish a registry of groups composed of Hawaii residents who are traveling out-of-state for various purposes, such as for business or cultural meetings or to perform in concerts or parades. The registry is not intended to include tour groups of Hawaii residents intending to travel solely as tourists. The "Hawaii tourism registry" could be used to dovetail the authority's marketing and promotional efforts by enlisting these groups to promote and market Hawaii as a tourist destination.

This Act further requires the authority to establish a website to advertise the Hawaii tourism registry and publish its promotional and marketing activities. Finally, this Act allows the authority to enter into agreements with groups registered with the authority, which are exempt from the public procurement code if under a specified dollar amount, and to award grants to groups under specified standards, for the purpose of marketing and promoting Hawaii.

SECTION 2. Chapter 201B, Hawaii Revised Statutes, is amended by adding a new section to be appropriately designated and to read as follows:

"201B- Hawaii tourism registry; promotion of Hawaii by state residents traveling out-of-state. (a) The authority shall establish a registry of groups of state residents, who plan to travel out-of-state, to market or promote Hawaii as a tourist destination, which shall be known as the "Hawaii tourism registry".

(b) The authority shall promote the Hawaii tourism registry and advertise how groups may be included in the registry, including through the establishment of an Internet website, which shall:

(1) Discuss and promote the Hawaii tourism registry;

(2) Specify qualifications for registration;

(3) Advertise the possibility of entering into contracts and the awarding of grants, including information regarding how groups may qualify for contracts and grants;

(4) List the groups that are registered; and

(5) Specify the destination of each particular group, the travel dates, the number of individuals in each party, and the marketing or promotional goals and objectives of each group.

(c) Groups intended for inclusion in the Hawaii tourism registry shall:

(1) Consist of five or more Hawaii resident individuals, who may be related to each other by birth or marriage, and may be nonprofit or for-profit organizations; and

(2) Intend to travel to out-of-state destinations for purposes that are not solely tourism-related, for example, professional, business, cultural, or fraternal organizations or associations attending conventions or meetings, dance troupes and hula halau, groups having common interests, hobbies, or avocations, and high school or college bands performing in concerts or parades.

(d) The authority shall work with each qualified group prior to travel to coordinate the promotional or marketing plans, goals, activities, and objectives to be targeted, including Hawaii sports, culture, health, education, business, eco-tourism, and techno-tourism.

(e) The authority may:

(1) Contract with a private entity or individuals to implement or assist in the implementation of this section;

(2) Enter into agreements with groups in the Hawaii tourism registry, either directly or through the private entity or individuals contracted with pursuant to paragraph (1), which shall be exempt from chapter 103D if the value of the agreement does not exceed $10,000, to engage in tourism marketing and promotional activities; and

(3) Award grants to groups in the Hawaii tourism registry in accordance with standards specified in section 42F-103.

(f) The authority shall adopt rules pursuant to chapter 91 as may be necessary to implement this section."

SECTION 3. Section 201B-3, Hawaii Revised Statutes, is amended to read as follows:

"[[]201B-3[]] Powers. Except as otherwise limited by this chapter, the board may:

(1) Sue and be sued;

(2) Have a seal and alter the same at pleasure;

(3) Make and execute contracts and all other instruments necessary or convenient for the exercise of its powers and functions under this chapter, provided that the authority may enter into contracts and agreements for a period of up to five years;

(4) Make and alter bylaws for its organization and internal management;

(5) Adopt rules in accordance with chapter 91 with respect to its projects, operations, properties, and facilities;

(6) Through its executive director represent the authority in communications with the governor and with the legislature;

(7) Through its executive director appoint officers, agents, and employees, prescribe their duties and qualifications, and fix their salaries, without regard to chapters 76, 77, and 78;

(8) Through its executive director purchase supplies, equipment, or furniture;

(9) Through its executive director allocate the space or spaces which are to be occupied by the authority and appropriate staff;

(10) Engage the services of qualified persons to implement the State's tourism marketing plan or portions thereof as determined by the board;

(11) Engage the services of consultants on a contractual basis for rendering professional and technical assistance and advice;

(12) Procure insurance against any loss in connection with its property and other assets and operations in such amounts from such insurers as it deems desirable;

(13) Contract for, and accept gifts or grants in any form from any public agency or any other source;

(14) Create a vision and develop a long range plan for tourism in Hawaii, including product development, infrastructure, and diversification issues;

(15) Develop, coordinate, and implement state policies and directions for tourism and related activities taking into account the economic, social, and physical impacts of tourism on the State;

(16) Develop and implement the state tourism strategic marketing plan, which shall be updated every three years, to promote and market the State as a desirable visitor destination;

(17) Have a permanent, strong focus on marketing and promotion;

(18) Conduct market development-related research as necessary;

(19) Coordinate all agencies and advise the private sector in the development of tourism-related activities and resources;

(20) Work to eliminate or reduce barriers to travel in order to provide a positive and competitive business environment, including coordinating with the department of transportation on issues affecting airlines and air route development;

(21) Market and promote sports-related activities and events;

(22) Coordinate the development of new products with the public and private sectors, including the development of sports, culture, health, education, business, and eco-tourism;

(23) Establish a public information and educational program to inform the public of tourism and tourism-related problems;

(24) Encourage the development of tourism educational, training, and career counseling programs;

(25) Establish a program to monitor, investigate, and respond to complaints about problems resulting directly or indirectly from the tourism industry and taking appropriate action as necessary; [and]

(26) Pursuant to section 201B- , enter into agreements with and award grants to Hawaii-based groups in the Hawaii tourism registry to market and promote Hawaii as a tourist destination when traveling out-of-state; and

[(26)] (27) Do any and all things necessary to carry out its purposes and exercise the powers given and granted in this chapter."

SECTION 4. Statutory material to be repealed is bracketed and stricken. New statutory material is underscored.

SECTION 5. This Act shall take effect upon its approval.